Jun 18, 2022
It is different from what was said when purchasing, the system activation cost is too high, the system is too complicated, it cannot be used without training, or other reasons , After executive list getting this information, you still need to make some comprehensive judgments by yourself, because the customer will not tell you the reason directly if they do not executive list renew the fee. After getting these qualitative data, combined with our previous data report, you can basically determine the real reason for the customer to break the contract. Do it 2-3 times regularly, and after you get enough sample size. You can start with more confidence Renewal rate boosts work too. Second, how to change these factors and get growth results? In fact, after getting the executive list above-mentioned report on the reasons for breaking the contract, it is basically clear how to do the improvement. The plan is easy to come up with, but it is not easy to implement it well. Here I mainly executive list mention a few points of experience in the actual combat process. 1. Renewals are a SaaS business, not just customer success The renewal rate is generally the assessment indicator of the CSM team, which is normal and reasonable. But the improvement of the renewal rate is a systematic project that requires the joint efforts of all departments of the company to get a better executive list business result; To reduce the signing of non-target customers and reduce overpromise, production and research should continue to enrich product value, improve product usability and stability, and technical executive list support should solve customers’ technical problems in a timely manner. These are all problems that require the support of the company's No. 1 position to mobilize these resources to serve the renewal rate.